Continental Airlines Redesign
I was tasked with taking an old airline, Continental, and redesigning it in to be a more modern brand that would succeed today. The first step was researching why Continental Airlines failed. I discovered that their design felt outdated, and their business approach was lazy. They were unreliable and had a poor reputation, causing stress within their customers. I decided to complete a full rebrand and attempt to create a comforting aesthetic that would spark relaxation and desire to revisit the new brand, Dusk Airlines.
See my process and complete brand pitch below.
The mood board for the rebranding. Dark colors, a sleek atmosphere, and a promise of comfort.
The early sketches for the logo.
Early mock ups of word mark and logo.
Completed primary logo.
Completed secondary logo.
Completed mark.
Brand pattern.
Plane wrap.
ID badge.
Complimentary eye-masks.
Complimentary blanket.
Marketing posters.
