As Creative Director for the South Carolina chapter of HerCampus Media, my first goal was to give our chapter a re-branding to fit our club better. This included designing a new logo, patterns, t-shirts, business cards, color scheme, and secondary elements. The old branding of HC SC felt very outdated and unrecognizable, so I wanted to create a logo that was easily identifiable throughout campus. I wanted to capture the feeling of modern college womanhood, feminine academia, and creativity. Along with the new branding, I worked on completely switching the direction of our content creation, now requiring more candid, natural, and relatable pictures to be posted. Overall, I wanted to widen our horizons from the old feel of HC and bring in a fresh design and feel to attract more people.