I was approached by a music student at USC with complaints of the Music Industry Studies logo. The program was searching for a logo that was bold, simple, eye-catching, but still scalable and professional. I was happy to design a new logo that represented the program.

The logo was used for the Music Industry exhibit booth on step and repeats, brochures, table cloths, stickers, and the banner at The NAMM Show: one of the largest music conferences in the nation. In 2024 the conference had over 62,000 attendees.