Nike Branding Poster

This project surrounded limited instruction: create a poster for Nike using only typography. I was not allowed to use any illustrations or graphics, just type. I came up with this idea after thinking of a tagline to include, hence "the possibilities are endless." I then wanted to include a loop of some sort, to symbolize the endless factor. Because Nike is such a movement-focused brand, I knew my design had to be dynamic and really jump off the page. I focused on using unique, bright colors to force the words to jump off the page.